I was completely thrown off this morning. My day, destroyed. Everything was going fine at first. We got the kids dressed and downstairs. Bags packs. Shoes on. Then we sat down for breakfast. Since we were running a bit late, we had cereal, fruit and juice. That’s when it happened. As we were chomping away in unison, I took notice of the back of the box. “IT’S HARD TO BEAT ABOWL OF QUAKER OATMEAL SQUARES.” Looking a little closer, there was a tiny space between ‘A’ and ‘BOWL’ but nowhere near the spacing between all the other words. How can something like this happen? It’s simple typesetting. It’s basic kerning. There was ample space along the rest of that line they could’ve pulled from without compromising the fully-justified copy – especially between the ‘R’ and the ‘circle R’? How could you, Quaker? You spent millions of dollars researching, developing, packaging and marketing this box of cardboard (this term ‘cardboard’ applies to both the box and the contents inside). But then you let something like this slip. Unacceptable. Needless to say, I lost my appetite. Now, I’m sitting at my desk, starving. Unable to focus or function or write copy with proper spacing. When’s lunch? I could really use ABOWL of spaghetti.